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Best Annual Report FTSE 100 organisation 2021
We are looking for a report that clearly articulates a FTSE 100 company's strategy and/or investment case in an engaging and inventive way.
Best Annual Report FTSE 250 organisation 2021
We are looking for a report that clearly articulates a FTSE 250 company's strategy and/or investment case in an engaging and inventive way.
Best Annual Report Small-cap and AIM companies 2021
We are looking for a report that clearly articulates a small cap or AIM company's strategy and/or investment case in an engaging and inventive way.
Best Annual Report Unlisted Organisation 2021
We are looking for a report that clearly articulates an organisation's strategy and/or investment case in an engaging and inventive way.
Best Approach to Diversity and Inclusion Reporting
A Diversity and Inclusion Report should help an organisation, and its stakeholders, understand its blind spots and, consequently, the actions necessary to address these.
We are looking for reports that differentiate between Diversity, which considers the workforce in terms of age, gender, ethnicity, religion, disability, sexual orientation, education and national origin, and Inclusion, which reflects the organisation’s approach to creating an environment in which employees from all backgrounds feel welcome, valued, and respected.
Best Corporate Website
A good corporate website should create business, reputation and stakeholder value for your organisation. We will consider both content and the experience. Great content should pull the reader into the site –not simply replicate printed materials – while a great experience will keep them there. We are looking for websites that take advantage of the digital format, are easy to navigate and well-signposted. We will pay special attention to the three Ms: is it memorable? Is it motivating? Is it meaningful?
Best Online Report (any sector) 2021
We are looking for a corporate report (not restricted to annual or sustainability) which takes advantage of the online platform to elevate a printed publication to the next level.
Best Strategic Communications Agency
We are looking for an agency skilled in helping clients develop and articulate their corporate narrative. They must be adept at drawing on current best practice and regulatory requirements to advise clients on the most appropriate way to tell their stories. The entry should include a summary of the agency’s strategy, examples of its client work and – if possible – evidence that its recommended approach has benefited the client, whether through, for example, longer dwell times on corporate websites or investors stating they have a better understanding of its story.
Best Sustainability Report
We are looking for a report that is aligned to an organisation’s sustainability and business strategy. It should identify and discuss the long-term ambitions while setting short-term targets for priority areas. Key performance indicators and metrics should demonstrate progress against these goals. We are looking for reports that have direction, relevance and purpose.
Best Use of Moving Image to Articulate the Corporate Story
We are looking for a video, animation or even a TikTok that effectively tells the corporate story or a specific aspect of the strategy. It can be a chief executive presenting annual results or a user-generated film from a warehouse, for example, but we are looking for creativity, compelling imagery and an engaging narrative.
Best Use of Purpose as a Business Driver
Why are you in business? The corporate response to the global pandemic has provided evidence that many organisations now recognise that they have a role in society that extends beyond simply generating profits. The 2018 UK Corporate Governance Code reflected the change in attitudes by asking companies to articulate their purpose, and then to demonstrate how this has been used to shape value, strategy and culture. We are looking for reports that illustrate how purpose has shaped decision making. Extra marks will be given to those reports that measure progress against corporate purpose.
Best integration of ESG in an Annual Report
It is widely accepted that ESG-focused organisations tend to have a higher value than their competitors. The World Economic Forum has produced a series of ‘stakeholder capitalism metrics’ to help companies report non-financial disclosures. Designed to make benchmarking sustainable business performance easier, the metrics centre around four pillars: people, planet, prosperity and principles of governance. Other global organisations have made similar recommendations. While recognising that there is, as yet, no consistent approach, we are looking for reports that effectively integrate ESG metrics and themes into their narrative and highlight progress in each pillar.
Most Effective Alignment with TCFD
The Task Force's recommendations address four interlinked areas: governance, strategy, risk management, and metrics and targets. We are looking at how the information, both qualitative and quantitative, is disclosed, and whether these are consistent and complementary. We will also consider progress on scenario analysis and consider how effectively this informs stakeholders on the resilience of the organisation in light these risks and opportunities. We understand that these are early days for TCFD and will take this into account in deliberations. Progress will be recognised.
Most Innovative Approach
The reporting world is moving fast. Regulations are constantly changing. Audiences are increasingly varied, with myriad interests, particularly around the ESG agenda. New channels are coming onstream. Yet so many companies follow the approach they have taken for years, on the basis that 'If it ain't broke, why fix it?' Others simply mimic competitors in their sector. We are looking for those annual reports that stand out from the crowd –that break with traditions and push new boundaries to champion a new approach.
Most Meaningful Use of Materiality
Too often, materiality is used as a tick box function, to comply with various reporting frameworks and standards. But it provides a real opportunity for organisations to demonstrate that they understand the sustainability issues that have most relevance to their operations, and which resonate with stakeholders. We are looking for reports that go beyond simply reporting on which issues are material and why, and instead link them to strategy and key performance indicators and, where relevant, aligning these issues to the Sustainable Development Goals.
Most Meaningful Use of the SDGs
The UN Sustainable Development Goals are commonly misconstrued as a reporting framework rather than a strategic tool. But an organisation's SDG activity should be based on a thorough assessment of the associated business risks and opportunities that this generates and give investors and other stakeholders confidence that this is well-planned, relevant and aligned with business strategy. We are looking for reports that demonstrate an organisation understands the role of SDGs and go beyond a box-ticking exercise.
Best Tone of Voice
Too often, annual reports and corporate websites are text-heavy and weighed down by incomprehensible buzzwords and acronyms. We are looking for a distinct tone of voice that imbues the organisation with character, that educates the reader without being patronising and relates the key messages clearly and with passion.
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